As Marketing Manager for Prime Video’s Live Sports & Events vertical, I led the production and delivery of audiovisual and static assets for below-the-line campaigns supporting the UEFA Champions League in Germany — one of the most prestigious and widely followed football tournaments in the world.

Throughout the season, I managed high-impact digital campaigns designed to drive fan engagement, boost platform visibility, and reinforce Prime Video’s positioning as a premium destination for live sports. From match-day promos to reactive content, I ensured every asset was delivered with speed, precision, and creative excellence.

I worked cross-functionally with creative, design, content scheduling, and regional marketing teams across Europe, aligning strategy and execution to deliver campaigns that were timely, on-brand, and performance-driven. This pan-European coordination was key to maintaining consistency while adapting to local market nuances.

By combining strategic oversight with hands-on execution, I helped elevate the UEFA Champions League experience for German audiences — turning every match into a moment of connection, excitement, and brand engagement.