I’m a creative soul with a strategic mind, shaped by more than ten years working across branding, content and production. I’ve built my career in international companies and multicultural teams, leading creative projects with a strong sense of ownership and an eye for detail. My background in Advertising and Media Studies sparked my love for storytelling, and it still guides the way I approach every brief, every idea and every narrative.

I specialise in strategic branding, integrated campaigns and multiplatform content, shaping ideas into clear stories that audiences genuinely connect with. Having worked across every stage of the marketing chain, I understand what each team needs to deliver their best work, and I enjoy bringing strategy, creativity and production together in a way that feels cohesive and purposeful.

Over the years, I’ve worked across entertainment, culture, sports and the nonprofit sector, adapting to different markets, audiences and challenges. This experience has given me a broad perspective on how to build, scale and optimise projects across digital and offline platforms, and how to create work that is both thoughtful and impactful. I believe in responsible creativity, clarity of intention and stories that help brands communicate with meaning.