about

From ideas to purpose

I’m a creative soul with a camera in one hand, a storyboard in the other, and big ideas always in tow. My passion is crafting visual and narrative content that connects and captivates. With a double major in Advertising and Media Studies as my foundation, I’ve built a career blending creativity with strategy, mainly in communication and digital marketing projects.

From striking photos and editing compelling videos to designing eye-catching graphics, building user-friendly websites, and weaving user experience into every detail, I thrive on creating content that matters.

Sustainability isn’t just a buzzword for me; it’s a mission. I believe every project can embrace responsible practices while driving value and impact for both brands and the planet. My experience spans sectors — nonprofit, fashion, music, hospitality, sports — and I love collaborating with international companies and multicultural teams to tackle new challenges.

Curiosity is my compass, adaptability is my strength, and I love taking on new projects.

Branding & visual communication: Brand identity development, cross-media campaigns and storytelling.

Content creation & strategy: Social Media Marketing — paid & organic —, email marketing, SEO-focused copywriting.

Data analysis & visualisation: Campaign & website performance insights, audience segmentation.

Agile Project Management: Workflow optimisation, cross-functional team collaboration.

Stakeholder engagement & strategic partnerships

Sustainable marketing strategies: ESG-focused brand alignment.

Content Management Systems (CMS)

Customer Relationship Management: CRM Campaign Design & Execution.