As Marketing Manager for Prime Video’s Live Sports & Events vertical, I led the end-to-end production and delivery of audiovisual and static assets for below-the-line campaigns supporting the second season of Operación Triunfo 2025 — one of Spain’s most iconic and culturally resonant music competitions.

From launch to finale, I oversaw a high volume of digital marketing campaigns designed to amplify audience engagement across Amazon’s Owned & Operated platforms, external partners, and regional activations. Working within a fast-paced, live-event ecosystem, I ensured every asset — from teaser trailers to reactive content — was delivered with precision, creativity, and brand consistency.

I collaborated cross-functionally with creative, design, content scheduling, and regional marketing teams across Europe, aligning strategy and execution to maximise reach and impact. This pan-European coordination was key to scaling campaign production while maintaining quality, timeliness, and budget control.

By combining strategic oversight with hands-on execution, I helped position Operación Triunfo 2025 not just as a show, but as a digital-first entertainment experience — driving buzz, viewership, and cultural relevance across Spain and beyond.